Misinformation about racing flows freely on the internet, and many people in racing dismiss it as being “only a few people” or “everyone knows that it’s not true”. Racing is a high profile sport that needs to make sure its public profile is maintained, and not sullied by wild misinformation spread on the net. We should all take this misinformation seriously because the people reading it are our future customers. Racing will always need people who want to come to the races for a day out, who will punt on the outcome and who will buy shares in a horse hoping to own a piece of the next champion. These people need to know the reality of how much care and attention are given to racehorses, from the moment they are conceived, during their racing careers and after.
This article was published in Breeding & Racing in September 2014. You can see it here.